It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. Agencies and big corporations do not believe in ‘cool factors’ in Cool advertising anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.
Now, advertisers have used fully the strength of Art itself, as an objectives to attract peoples to see, read and know the newly branding products. Advertising is no more purely to show off the new branding but also, the will power of arts too. So – Cool advertising – enjoy it!