Mill+ Director Carl Addy directs this eclectic debut music video ‘Wheel’ for the London based duo We Are Shining as a way to visually articulate the band’s mesmerising sound.
Working closely with We Are Shining, the Mill+ team visually represent the band’s influences and inspirations in this video through a montage of stills and video material derived from multiple sources made into hundreds of gif sequences.
The psychedelic video tells the story of a primitive man who stumbles upon modern tribalism; fashion, music, sex, booze. As he tries to escape this world he encounters a temptress who breaks his resolve. The film then breaks down into a larger global party where everyone is dancing along to the end of the world, everything descends into a chaotic orgy of destruction leaving the tribal man broke, yet enlightened, and so the wheel continues.