Brussels-based photographer Jeffrey Vanhoutte and film director André (Nicolas Vantomme) has created a photo series and film that beautifully capture a dancer’s elegant movements with expressive bursts of white powder.

The concept was created by creative agency Norvell Jefferson and CD director Jurriaan Eversdijk.

The whole photo/video shoot was organized as an advertisement for Campina Friesland Kievit, a Dutch company that makes coffee creamer. The results, however, are art nonetheless. The team used high-speed cameras to capture slow-motion footage and photos of each cloud of powder left behind by the dancer’s expressive movements.

You can also find the video commercial here.

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