Brussels-based photographer Jeffrey Vanhoutte and film director André (Nicolas Vantomme) has created a photo series and film that beautifully capture a dancer’s elegant movements with expressive bursts of white powder.
The concept was created by creative agency Norvell Jefferson and CD director Jurriaan Eversdijk.
The whole photo/video shoot was organized as an advertisement for Campina Friesland Kievit, a Dutch company that makes coffee creamer. The results, however, are art nonetheless. The team used high-speed cameras to capture slow-motion footage and photos of each cloud of powder left behind by the dancer’s expressive movements.
You can also find the video commercial here.